Marketing Strategy

Market Research & Planning

Our management team is 100% dedicated to making sure that your program is set up for the long term. We are not interested in coming in to quickly spike your sales only to have your program fail due to lack of planning and follow up.

Our entire program is built to give you the results you desire year in and year out. Our team will work with you to gain a clear understanding of your mission plan, your current and past strategies, your goals and most importantly how we can get everyone in your firm working as a team.

Once we understand your goals, we will help you formulate a plan that incorporates the Zuker marketing programs that best fit you. We understand that all funeral home operations and communities are not the same.

We have the resources to help you understand your community better than ever before and the support to implement the plan we agree upon. You are in control, our job is to make sure what we agree upon is implemented to your satisfaction.

Direct Mail

Community awareness is a big part of our program. Direct mail, if done properly can generate much awareness and increased sales.

Zuker Group handles all of your direct mail needs. We will help you customize messages that will address the competitive situation of your market. 

All demographic studies, printing, mailing and lead tracking are handled through our office. We even enter the leads into the database for your counselor to ensure perfect follow up.

We have a great variety of proven pieces to choose from, or we will simply create whatever is needed to be successful.

Social Media Marketing & Management

Zuker Group has partnered with Mediapath to provide your organization with professional social media management and digital marketing at deeply discounted rates.

Mediapath is a full-service social media plan that removes the burden of day-to-day management of your social media accounts so you can focus on what you do best, serve families.

The Mediapath team specializes in social media solutions for the death care industry based on each firm’s unique business goals. Whether you want to reach out to your community, increase followers, run a contest, or drive targeted leads to your website… our expert social media marketing team can help your firm experience social success.

We are committed to excellence and are constantly working on cutting-edge technologies to better serve our clients social and digital needs. Learn more about Mediapath at http://www.yourmediapath.com

Workshops

  • Designed for small groups
  • Invites are created from targeted groups within the database that have not yet committed
  • Workshops are usually held at the funeral home
  • They are highly interactive and a full arrangement is completed during the process

Senior Solutions Seminar Series

  • These events are typically held at civic centers, senior centers, churches or restaurants
  • A variety of speakers are coordinated to cover
  • Medicaid
  • Veterans Benefits
  • Elder Care (Such as an attorney)
  • Fitness
  • Financial Planning
  • And yes you guessed it—Pre-planning and Funding options

These events are low cost and can be organized to be entertaining, not just about funeral planning. People appreciate them and they are a great part of Community Awareness for your firm. Our team specializes in helping you organize these events, we do the invitations and help you present.

My Leadlink

Relationship Selling & Lead Management

We realize the importance of creating and maintaining a path to run on. One that will keep your salespeople and ultimately your entire program organized. IFPA became dedicated to Data Based Marketing in 1997. No one has more experience and success with lead management in the funeral industry.

Our program, MyLeadLink, is not off of the shelf, it is a custom-built program specifically designed for our profession. It becomes the cornerstone of support to your sales team and ensures long-term success. It is designed to make sure you are the one a family thinks about when they are ready to make a buying decision.

Let us show you how MyLeadLink has paved the way for several million dollar producers over the years. We would be happy to set up a demonstration of this system in person or via webinar at your convenience. Contact us to get started today.

Aftercare

After Care is the corner stone to any great pre-need program. If implemented properly, this program will generate more pre-need production for your organization in the long run than any other program. After care not only locks in your current market share, but it grows market share through our Family and Friends marketing sequences established in our data base system.

Guidebook Series

Our Guide Book series is proven to be the perfect tool to reach out to survivors after the funeral. Guide Book-1 is the industry’s best tool in showing the primary informant everything that they need to do to get their affairs in order after the death of their loved one. Families are constantly sharing their thanks for the information this book provides.

Guide Book-2 is shared with them in a timely manner well after the service to inform them of their planning options. This process perfectly sets up contact with the entire family and friends of the family over time.

The IFPA database system perfectly keeps up with all contacts at their pace and the end result is many current and new family members committing to their own arrangements with you.

Grief Support

IFPA has partnered with Dr. Jason Troyer, a grief expert and psychology professor, to provide your organization with the Finding Hope series of aftercare booklets.

Dr. Troyer’s booklets are personalized to widows, widowers, and bereaved adult children and will provide your families with comfort and support following their loss. Furthermore, he has written booklets for the anniversary of the loss, a Holiday booklet, and a booklet for assisting grieving children.

These cost-effective aftercare products support the families you have served and help build relationships with the next generation. The booklets can be customized with your contact information and logo.

Visit www.mthopegrief.com for more information about Dr. Troyer’s Finding Hope series of aftercare booklets.

Pathways Aftercare Cards & Booklet Program

IFPA and Dr. Jason Troyer of Mt Hope Grief Services have partnered to create Pathways, a compassionate aftercare system. The Pathways system will show your families how much you care about their ongoing needs and will help further build positive relationships.

Dr. Troyer designed the greeting cards and booklets (which are customized with your information) to provide a comforting and hopeful message. You can choose from several different packages of greeting cards and booklets that are automatically sent to the families you choose.

The Pathways program is a simple, yet powerful way to engage your families and lay the groundwork for pre-planning conversations.

Training

Essential Planning Guide

We have been around long enough to remember the bulky stand up flip charts that family service counselors used to present the benefits of pre-planning. No one likes a lengthy and boring presentation, but they do want facts and detail. The IFPA Essential Planning Guide is a four panel 8×11 tri-fold that:

  • Keeps the Counselor on Track
  • Covers the Five main reasons people Pre-Plan
  • Heads off Objections
  • Ends with the IFPA – 4 Steps of Pre-Planning
  • Is a Great Leave Behind Piece to review with their family later

This piece is also used for Seminar and Workshops as well as educating the caregivers in the community about your services. Once your Family Service Counselor learns the IFPA Presentation of The Essential Planning Guide, they will be able to follow up on any lead professionally and effectively.

Boot Camp

Boot Camp is a hands-on live sales experience that has proven to improve the selling skills of sales counselors at any level in their career. Whether they are just starting or looking for increased sales, this program works.

The training modules created for this training program are used in all aspects of field training throughout IFPA. Boot Camp training modules overcome the following challenges to every sales counselor.

  • Lead Generation
  • Appointment Setting
  • Presentation Skills
  • Handling Objections
  • Funding Options for all Budgets
  • Seminar Skills
  • Social Media Strategies
  • Lead Management

Cross Training

We are fortunate to have long-term relationships with many of the top producers in the nation. Select members of this group have qualified to be IFPA Field Trainers and Team Leaders. These individuals allow other sales counselors to travel with them in the field to experience real-life sales situations.

The results from this program have been outstanding. IFPA is a firm believer in sharing what works. The best way to show someone how to be successful is to demonstrate it first hand, and that is exactly what IFPA Team Leaders do to help others become more successful.

Homesteaders Leaders Conference

In addition to our incentives, Homesteaders offers the finest trips in the business. Top producers from around the country gather annually to enjoy some of the most beautiful places in the world. We are fortunate to have many qualifiers each year. We would love to have you join us!